I came across this amazing article written on @reaktornow
this morning about Olof Hoverfält; a person who tracked every item of his clothing for three years.
This is such a huge endeavor, and further justifies the need for more data driven tracking of clothing.
The biggest takeaways for me was that every item in your wardrobe needs to have a low ‘cost per wear’ & that purchasing higher quality items, in the end, may be more cost effective. Please check out the full article HERE#sustainability #cpw #innovation #datadrivendecisions